In a landmark move for the fashion industry, Prada Group has acquired Versace from Capri Holdings for approximately $1.38 billion (€1.25 billion), as announced on April 10, 2025. This strategic acquisition unites two of Italy’s most storied luxury brands, creating a formidable entity with combined annual revenues surpassing €6 billion. The deal, finalized after months of speculation amid U.S. tariff-related market turbulence, reflects a slight discount from its initial $1.6 billion valuation, underscoring Prada’s calculated approach to expansion.
For stakeholders, this acquisition signals Prada’s ambition to solidify its standing in the fiercely competitive luxury goods sector. Versace’s flamboyant, maximalist identity complements Prada’s signature minimalist elegance, offering a broader appeal to diverse consumer tastes. The synergy between the brands is expected to drive innovation, enhance global market penetration, and boost profitability. Prada Group, already home to Miu Miu and Church, now adds Versace’s bold legacy—known for its Medusa motif and celebrity allure—to its portfolio.
The transaction, pending regulatory approval, is slated to close in the second half of 2025. Industry analysts see this as a response to shifting dynamics in luxury retail, where scale and adaptability are key to navigating economic headwinds. For Prada, the acquisition isn’t just about growth—it’s about redefining Italian luxury for a new generation. Stakeholders can anticipate a transformative chapter as these iconic houses merge their strengths, blending heritage with a forward-thinking vision to captivate the global stage.
