In a vibrant launch event that lit up the bustling financial district of Victoria Island, Ecobank Nigeria marked the official 40th anniversary of its parent company, Ecobank Transnational Incorporated (ETI), with the unveiling of its flagship “Super Rewards” campaign. The five-month extravaganza, running through January 2026, doles out a whopping N61.2 million in cash prizes and lifestyle perks to 914 lucky customers, underscoring the bank’s unwavering commitment to rewarding loyalty amid four decades of pan-African innovation.
The ceremony, held at Ecobank’s sleek headquarters overlooking the Lagos Lagoon, drew a crowd of executives, customers, and media dignitaries under a canopy of blue and gold banners emblazoned with the theme “40 Years of Empowering Africa.” Victor Yalokwu, Head of Products & Analytics for Consumer & Commercial Banking at Ecobank Nigeria, took center stage to announce the initiative, his voice booming with enthusiasm as the attendees cheered. “This isn’t just a celebration of our Group’s remarkable journey across Africa—it’s our heartfelt thank you to the customers who’ve been with us every step of the way,” Yalokwu declared. “From humble beginnings in 1985 to connecting over 20 million lives today, Ecobank stands as a pillar of economic unity. Join us, transact digitally, and let the rewards flow!”
Founded in Lomé, Togo, as a bold private-sector venture backed by West African investors and ECOWAS, Ecobank has grown into Africa’s most extensive banking network, spanning 36 countries. In Nigeria, where it has operated since 1993, the subsidiary boasts millions of accounts and leads in digital financial inclusion. Today’s event highlighted this legacy through interactive demos of the Ecobank Mobile app and USSD platform (*326#), with live draws teasing instant wins for early participants.
How to Dive into the Rewards Pool. The Super Rewards campaign is open to new and existing customers across individual, business (including SMEs and schools), and student segments.
To qualify:
Individuals: Open an account with at least N10,000 and hold the balance for 30 days. Each additional N10,000 deposit boosts your odds.
Businesses: Kick off with N40,000, aiming for N400,000 growth for grand prize eligibility.
Students: Similar entry with youth-focused perks.
Engagement is key—complete at least four digital transactions monthly for entry into draws, ramping up to 12 for the January 2026 grand finale. Prizes include N10 million in cash for top individuals, N5 million in business funding, and exclusive lifestyle rewards such as gadgets and travel vouchers. Dormant accounts? Reactivate them hassle-free at www.ecobank.com/ng/personal-banking.
Attendees at the launch couldn’t hide their excitement. Chioma Eze, a Lagos-based entrepreneur who snagged an early-bird voucher, gushed, “I’ve banked with Ecobank for years—their cross-border transfers saved my import business. Now, this? It’s like they’re reading my wishlist!” Meanwhile, student participant Adebayo Olawale, fresh from a demo booth, added, “As a final-year undergrad, N1 million could change everything. Ecobank’s making banking fun again.”A Day of Milestones and Momentum.
The Lagos event wasn’t all business; it pulsed with cultural flair. A troupe of Afrobeat drummers set the rhythm, while pop-up stalls offered free financial literacy sessions and anniversary cake slices shaped like the Ecobank logo. Yalokwu revealed that the campaign aligns with Ecobank’s push toward a cashless Nigeria, projecting a 30% uptick in digital adoption by year-end. As confetti rained down and guests networked over mocktails, the air buzzed with optimism.
For Ecobank Nigeria, turning 40 isn’t a pause—it’s a launchpad. With Africa’s economy on the cusp of explosive growth, this celebration signals more innovations ahead, from AI-driven lending to seamless regional trade.”We invite every Nigerian to be part of this historic moment,” Yalokwu concluded, raising a glass. “Bank with us, thrive with us—because together, we’re building tomorrow’s Africa.”
For more details or to join the Super Rewards frenzy, download the Ecobank app or dial *326#.
Happy 40th, Ecobank—may the rewards keep rolling.
