LAGOS, Nigeria – 13 August 2025 Samsung Electronics has launched its revolutionary Samsung Vision AI TV, cementing its 19-year reign as the world’s No. 1 TV brand. This groundbreaking release redefines the television experience, transforming it into an intelligent lifestyle hub that blends cutting-edge AI, seamless connectivity, and stunning design.
From the iconic Bordeaux LCD TV in 2006 to the world’s first edge-type LED and Smart TVs, Samsung’s legacy of innovation continues with Vision AI. “We’re not just offering a TV; we’re introducing a smarter, more connected way to live,” said Tae Sun Lee, CEO of Samsung Electronics West Africa. The Vision AI TV introduces features like Click to Search for instant content recommendations, 7 years of free OS updates, SmartThings integration for smart home control, and Knox Security for robust privacy.

Oge Maduagwu, Head of Marketing & Communications, emphasized, “Vision AI delivers personalized, contextual experiences, combining TV, AI Art, live translations, and sleek designs to set our TVs miles ahead.” Ajay David, Head of Consumer Electronics, highlighted the 2025 lineup’s advancements, including glare-free OLED, up to 30% brighter displays, 240Hz refresh rates, and Nigeria’s first 100-inch Neo QLED. “From breathtaking picture quality to pet and family care monitoring, our TVs deliver unmatched clarity, style, and connectivity,” he added.
Available now at authorized Samsung stores, the Neo QLED 8K, OLED, Neo QLED 4K, QLED, and Crystal UHD TVs uphold Samsung’s commitment to exceeding customer expectations, solidifying its global leadership in innovation and quality.